Customer research is the most valuable work you can do as a marketer.
In this short course, I'll show you how to use automation and AI to cut out all the tedious work.
Within 3 hours, you'll have a research assistant you can use every day in your day job (and a happy boss!)
Customer research is the most valuable work you can do as a marketer. But there's a lot of manual work associated with it that's not high value work. For example:
Collecting it from all the places it comes in
Analyzing it for pain points, friction, feature requests, bug reports etc.
Categorizing and tagging the research
Cataloging it so that it's easily searchable and findable by anyone in the org
But while I'm working on other things, my robot assistant processes customer feedback from more than 7 sources (more coming every day), analyzes it, catalogs it in a standardized format and shares it with the team
Because of this, we have more insight into customers than ever before
What would it be like if you understood your customers better with less work? I can hear that promotion calling
In this short course, I'll show you how to use automation and AI in a genuinely meaningful way and by the end you'll have a research assistant you can use in your work too.
In this course, I'm going to walk you through building the system that gets you there.
Even if you've never automated anything before.
You're only one 'buy course' button and 3 hours away from incredible levels of customer insight
Setting out what we're going to build and why it's important that you do it in your organization
You love a spreadsheet don't you? This one's the 3 row spreadsheet you're ever going to make
You're probably already automating your very existence already. But just in case you need a refresher or you've never thought about becoming a robot before, watch this quickly
You used to be cool and have genuine interests. Now you're a B2B marketer automating customer research. JOIN THE CLUB PAL!
"Don't make robots intelligent / who has a need for a disenfranchised toaster?" – Spencer McGarry
In this step, we'll be enslaving servers to our advantage as we summarize, categorize and more with AI.
A core part of this whole system is saving records for permanent usage
If a user speaks and no-one's around to hear them, do they even speak at all? In this quick section, I'm going to share an easy tip for making research more visible in your organization
This is the most technically confusing section in this whole course. But it really does bring your knowledge of automation to a whole new level that you can use not just in this project but in all your work. HOLD ONTO YOUR BUTTS.