Marketers say a lot of clichéd stuff. And you only need to take a quick look at LinkedIn and I'll bet you see the phrase 'B2B doesn't have to be boring' written at least once in your first three scrolls.
But the problem with all that is that no-one ever tells you what the heck you should do about that.
So you try and you try to have more interesting ideas...
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Why does this happen?
Because whether you know it or not, you're scraping the same barrel of ideas that all your colleagues are getting their ideas from too
You're recalling campaigns that you've already seen and trying to repurpose them for your own company
But if you want to become the creative one on the marketing team and produce truly outstanding work, you're going to have to truly stand out with interesting ideas
When coming up with interesting, novel ideas for B2B marketing campaigns, you’re going to experience mental friction and think all your ideas are terrible.
Everyone experiences this friction.
But the key to breaking through it is simply to surprise your brain with new inputs.
That’s what the IDEATE cards are for.
The IDEATE playing card pack is a deck of 55 prompts to help your brain to come up with more interesting ideas. Here's some examples of cards:
Included in the IDEATE playing card pack is:
55 digital playing cards that you can use alone or with your team to come up with more creative ideas
A printiable PDF in case you want to print and cut out the cards – tip: throw them in the air and catch one for FUN TIMES™️
A brief instructional PDF to help you get the most out of this