The Turnaround Cookbook is a collection of 50 'recipes' that you can put into action today to drive signups and revenue right away.
If your boss is breathing down your neck. If you're up at night worrying about your performance. If you've got 'next round of layoff' anxiety, this is for you.
Let's DO IT.
I hear that all the time. The emotional challenge of being a marketer who isn’t seeing the kind of results they want is severe
The stress of your boss asking ‘are we on target this month?’ all the while the threat of ‘it looks like it hasn’t worked out for you here’ hanging over your head
Horrific
But you don’t have to sit around and wait for whatever big picture strategy you’re working on to kick in
You don’t need permission to make an impact on revenue today
But how?
Marketers in software companies like to focus on strategic projects and long term channel building to drive growth
But don’t be afraid to get tactical
This cookbook is a collection of recipes for making big changes without sign off or approval
You can do 95% of these in just a few hours and see results within days.
The other 5% are tactical projects that you can initiate on your own but will need wider support to execute.
They’re projects that will either build confidence in marketing (you) or set you up for increased impact in future projects.
Don’t be shy. Don’t just pick one or two of these and call it a day.
Hit five, hit ten, whatever it takes. Dive into the muck, get your hands dirty, and MAKE it happen.
No one else is gonna do it for you.
DIY or die, mate.
Read this book, but keep in mind that the topics written about here are based in real world experience and likely to trigger people who think strategy is all that matters. Also, more importantly, almost all the recipes are effective, especially for the individual who plays around with them without knowing what why their revenue growth has stalled.
Use care, caution, and common sense. This book is not for children or people who say stuff like ‘build a media company’.