Early Stage Growth Playbook
- Buy now
- Learn more
- Why early stage growth is different
- How to use this course
- Narration – Why early stage growth is different
Validation

Why validation is genuinely important
The 2 deadly validation mistakes
Running user research interviews that don’t suck
Turning user research into useful stuff
Questions you can ask that don’t lead your interviewees
Tool: User Research Feedback Collector
Tool: Example of User Research Feedback Collector
Narration – Validation
Value Props

Why value props matter more than positioning at early-early stage
What’s the difference between value propositions and positioning?
The 4 components of effective value propositions
How to create value propositions with examples
Tool: Value Props Template
Tool: Example of Completed Value Props Template
Narration – Value Props
Message testing

Why you don’t need a website yet
How to test your concept in less than 20 minutes
How to get your first customers at this stage
What to do if you don’t get a good response
Tool: Simple cold outreach template
Narration – Message Testing
Early stage landing pages

Components of early stage landing pages
Tool: Copy for early stage landing pages
Narration — Early Stage SaaS Landing Pages
Tracking conversion

Why you should care about tracking conversion
What events you should be tracking
Where you should track progress
Tool: Funnel Data Template
Narration – Tracking Conversion
Getting strangers to buy from you

How to find the places where your prospects are
How to pitch to them without being salesy
Narration – Getting Strangers to buy from you
Tracking conversion: The funnel strikes back

Revisiting your conversion tracking is really important
3 real world examples of why this matters
Narration — Tracking conversion: The funnel strikes back
Pain Point Content

Why pain point content works so well
How to come up with pain point ideas
How to write pain point content
Tool: Pain point content blog outline
Thread: How to 10x your value as a marketer with pain point content
Narration – Pain Point Content
Bonus resources

Twitter Summary Thread

Early Stage Growth Playbook

Getting customers for your early stage B2B SaaS doesn't need to be hard. Walking through the simple to replicate steps in this course will get that MRR number going up and to the right.