Early Stage Growth Playbook
Buy now
Learn more
Why early stage growth is different
How to use this course
Narration – Why early stage growth is different
Validation
Why validation is genuinely important
The 2 deadly validation mistakes
Running user research interviews that don’t suck
Turning user research into useful stuff
Questions you can ask that don’t lead your interviewees
Tool: User Research Feedback Collector
Tool: Example of User Research Feedback Collector
Narration – Validation
Value Props
Why value props matter more than positioning at early-early stage
What’s the difference between value propositions and positioning?
The 4 components of effective value propositions
How to create value propositions with examples
Tool: Value Props Template
Tool: Example of Completed Value Props Template
Narration – Value Props
Message testing
Why you don’t need a website yet
How to test your concept in less than 20 minutes
How to get your first customers at this stage
What to do if you don’t get a good response
Tool: Simple cold outreach template
Narration – Message Testing
Early stage landing pages
Components of early stage landing pages
Tool: Copy for early stage landing pages
Narration — Early Stage SaaS Landing Pages
Tracking conversion
Why you should care about tracking conversion
What events you should be tracking
Where you should track progress
Tool: Funnel Data Template
Narration – Tracking Conversion
Getting strangers to buy from you
How to find the places where your prospects are
How to pitch to them without being salesy
Narration – Getting Strangers to buy from you
Tracking conversion: The funnel strikes back
Revisiting your conversion tracking is really important
3 real world examples of why this matters
Narration — Tracking conversion: The funnel strikes back
Pain Point Content
Why pain point content works so well
How to come up with pain point ideas
How to write pain point content
Tool: Pain point content blog outline
Thread: How to 10x your value as a marketer with pain point content
Narration – Pain Point Content
Bonus resources
Twitter Summary Thread
Products
Course
Section
Lesson
Tool: Value Props Template
Tool: Value Props Template
Early Stage Growth Playbook
Buy now
Learn more
Why early stage growth is different
How to use this course
Narration – Why early stage growth is different
Validation
Why validation is genuinely important
The 2 deadly validation mistakes
Running user research interviews that don’t suck
Turning user research into useful stuff
Questions you can ask that don’t lead your interviewees
Tool: User Research Feedback Collector
Tool: Example of User Research Feedback Collector
Narration – Validation
Value Props
Why value props matter more than positioning at early-early stage
What’s the difference between value propositions and positioning?
The 4 components of effective value propositions
How to create value propositions with examples
Tool: Value Props Template
Tool: Example of Completed Value Props Template
Narration – Value Props
Message testing
Why you don’t need a website yet
How to test your concept in less than 20 minutes
How to get your first customers at this stage
What to do if you don’t get a good response
Tool: Simple cold outreach template
Narration – Message Testing
Early stage landing pages
Components of early stage landing pages
Tool: Copy for early stage landing pages
Narration — Early Stage SaaS Landing Pages
Tracking conversion
Why you should care about tracking conversion
What events you should be tracking
Where you should track progress
Tool: Funnel Data Template
Narration – Tracking Conversion
Getting strangers to buy from you
How to find the places where your prospects are
How to pitch to them without being salesy
Narration – Getting Strangers to buy from you
Tracking conversion: The funnel strikes back
Revisiting your conversion tracking is really important
3 real world examples of why this matters
Narration — Tracking conversion: The funnel strikes back
Pain Point Content
Why pain point content works so well
How to come up with pain point ideas
How to write pain point content
Tool: Pain point content blog outline
Thread: How to 10x your value as a marketer with pain point content
Narration – Pain Point Content
Bonus resources
Twitter Summary Thread
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